Vision Fitness Equipment


Vision Fitness is a Wisconsin-based company. They design and distribute award-winning Vision Fitness equipment, including: treadmills, elliptical trainers, fitness bikes, and strength machines for home and commercial use. The company started in 1993 as a division of Trek bicycle company and was spun off by the Trek Fitness management team in 1996 to better focus on the fitness industry.  The company was then renamed Vision Fitness.

In 1997, Vision Fitness introduces their line of full-platform and folding treadmills and the extra capacity treadmill with a 20-inch wide treadbelt. In 1998 Vision Fitness became the “must have brand” as they introduce their patented folding elliptical trainers. The space saving design was well-recognized and praised by  consumers and the media, and the X6200 was awarded a “Best Buy” by Consumer’s Digest. By 1999, Vision Fitness was one of the top fitness equipment companies in the world, just three short years after the company spun off from Trek.

In 2001, Vision Fitness had moved its operations to a newly constructed facility in Lake Mills, Wisconsin. In 2004, the company began establishing partnerships with Unity Health Insurance and the Wisconsin Governor’s Office to help increase awareness of the importance of health and fitness and to help combat childhood obesity in their home state.

In April of 2008, Vision Fitness introduced the very popular Suspension Elliptical trainer with PerfectStride Motion. This piece of Vision Fitness equipment received an international award and “Top Gear of the Year” award from ShapeYou.com just months after its release, and on September of the same year, the company introduced their new customizable home fitness equipment.

The company has credited its high rank on the market to their excellent, well-made fitness products that embody innovation and quality and to their outstanding customer service. The company listens to their customers to develop great new products and programs to cater to every individual’s specific needs.